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Era FM, HitZ Fm and My Fm Officialy operating in Sabah

Written by kaitor on 9:13 AM

KOTA KINABALU: Local talents in Sabah may have the chance to make it big in the music industry after all, thanks to opportunity by AMP Radio Networks with the launch of its three radio channels here, yesterday.

The voices of AMP Radio Networks Kota Kinabalu Studio, (from left to right) Ily, Beebey, Cassie, Rica, Min Jun and Gin. - Photo by Aniq Azraei.

“We know there are a lot of talented people in Sabah, and the Akademi Fantasia (AF) show is just an evidence of this. We welcome anyone to share his or her talents with us … your songs may be played, not just here but also in the national channels,” said AMP Radio Networks executive director Datuk Borhanuddin Osman.

The voices of AMP Radio Networks Kota Kinabalu Studio, (from left to right) Ily, Beebey, Cassie, Rica, Min Jun and Gin. - Photo by Aniq Azraei.

Speaking during the official launch of the three-hour live ERA fm, MY FM and hitz.fm broadcast here yesterday, he said the broadcast involves exclusive local facelift to engage local listeners in a more personal way.

For the initial stage, the three radio stations are set to air local content, weekdays from 10am to 1pm live from the Kota Kinabalu studio, hosted by homegrown announcers – Cassie and Rica for hitz.fm; Ily and Beebey (ERA fm); and Gin and Min Jun (MY FM).

Stressing the move was not an after-thought, Borhanuddin said they have been playing with the local sound after going through many years of understanding the market demand in Sabah.

“Our focus on Kota Kinabalu is an important move forward as we respond to the people’s calls to provide more local information, updates about happenings here and contests designed for locals, in addition to the national segments already on offer,” he said.

He said being the radio market leader, it was a natural step for AMP to reach closer to the people in the city while they work on ways to improve the quality of sound by upgrading transmitters located here and its surrounding areas.

“Our station here is getting the newest equipment. Currently, the coverage is just within Kota Kinabalu but we hope, eventually, we will reach out to other areas as well,” he said, adding their Bayu station is penetrating into places they cannot go.

He stressed: “We are here. We are serious. We know the competition but I think it is good, because I do not see any other medium as a competition. People used to say that the print media and radio will die but we evolve. We are here to stay.”

AMP Radio Networks group general manager (Programming), Jake Abdullah, meanwhile, said their presence is to build the bridge, especially for talented people both in the west and east of Malaysia.

“Our market research showed that the people here (in Sabah) like our brands (referring to the radio channels) but they felt left out. They want to go to concerts, take part in contests, and listen to local happenings … we hear you, and that is why we are here,” said Jake.

source: http://www.theborneopost.com

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